What is behind the new image of Vistamar?

Viña Vistamar undergoes a complete renewal starting today. Not only have its wines received new names, but its image has also been updated with simple and minimalist lines that seek to represent its essence: a winery that creates vertically structured, elegant wines with great freshness, originating from the most relevant valleys in Chile.

Vistamar aims to create wines that reflect vertical structure, elegance, and great freshness. We explore locations influenced by the Andes Mountains and the Pacific Ocean, meticulously selecting prominent valleys in Chile to capture the unique essence of our geographical surroundings, offering a sensory experience that celebrates the diversity of our land.

From the sea… the influence of the Humboldt Current along the Chilean coast characterizes our Coastal Zone, generating a unique and beneficial climate for grape cultivation. The colluvial soils in its proximity contribute to the fertility of this wine region.

From the mountains… the Andean winds descend, cooling the slopes of our valleys in the Mountain Zone, creating notable temperature variations. Alluvial soils contribute to the complexity of our wines, and the combination of cool winds, marked thermal changes, and rich soils brings to life wines that capture the unique essence of this mountainous environment.

Our Distinction:

Vistamar stands out for crafting modern, fresh, elegant, and structured wines from the best Chilean valleys. With over 26 years of experience, the winery moves away from heavy and traditional wines, opting for innovation in each wine region it participates in. The winemaker, with 11 years of experience, supports this commitment to quality and boldness.


Our Consumers:

Addressing a passionate audience, mainly between the ages of 30 and 45, Vistamar seeks to satisfy those who value the elegance, vertical structure, and distinctive freshness of its wines. The meticulous selection of influential locations reflects the unique essence of Chile, capturing the majesty of the Andes Mountains and the freshness of the Pacific Ocean.

New Image, New Names, New Winemaker

Viña Vistamar undergoes a significant transformation, introducing a new image, renaming wine lines, and appointing Daniela Salinas as the winemaker. The winery emphasizes its commitment to a distinctive style by selecting vineyards with unique climates. The renewed visual identity underscores the importance of fresh origins, and the new wine names highlight the uniqueness of each terroir. With Daniela Salinas at the helm, Viña Vistamar enters a promising new phase.

As a result, the new Viña Vistamar portfolio is structured as follows:

The revamped Brisa line highlights the strategic location of its vineyards in the Central Valley, influenced by coastal breezes, Andean winds, and pure air. These wines, such as Sauvignon Blanc, Chardonnay, Rosé, Merlot, Carmenere, and Cabernet Sauvignon, are easy to drink and perfect for those exploring the world of wine.

The “Reserva” line is now “Bordevalle Reserva,” presenting wines from high-quality terroirs such as the Pacific coast, the foothills of the Andes, and the hills of Maule. The new image reflects their origin in the Casablanca, Cachapoal Andes, and Maule valleys, uniting different terroirs with specific cold microclimates for slow ripening and exceptional grape quality. Varieties include Sauvignon Blanc, Chardonnay, Pinot Noir, Syrah, Merlot, Malbec, Carmenere, and Cabernet Sauvignon.

The “Single Estate” wines are now “Eje Costa Gran Reserva” (Sauvignon Blanc, Chardonnay, Pinot Noir from Casablanca, including Vistamar Eje Costa Sauvignon Blanc from the Leyda Valley) and “Eje Andes Gran Reserva” (Carmenere, Merlot, Cabernet Sauvignon from Maipo). Named for their key mountain and sea-influenced locations, they are superior and expressive wines with labels indicating the distance from the Pacific or the Andes.

The “Corte de Campo” wines are now “Eje Red Blend Gran Reserva” (Cabernet Sauvignon/Petite Syrah/Petit Verdot) and “Eje White Blend Gran Reserva” (Chardonnay/Viognier). These innovative blends are small productions representing the creativity of the vineyards, crafted for long-term enjoyment with a perfect balance of freshness and complexity.

The “Vistamar Gran Reserva” wines are now “Block,” emphasizing the exact plot of origin. The labels highlight specific details such as the distance to the Pacific or the Andes, enhancing the importance of their source.

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What is behind the new image of Vistamar?